Competitive Edge: Attaining an edge around competition by emphasizing special strengths by marketing approaches. Based on these standards, marketing might take many different forms: it could be a set of features, a department in just a company, a managerial process, a managerial philosophy, and a

Marketing investigation is a systematic technique of examining info that involves conducting exploration to help marketing activities along with the statistical interpretation of knowledge into details. This information and facts is then utilized by supervisors to plan marketing pursuits, gauge the